Friday, 25 March 2011

BLOG TASK 4 How did you use new media technologies in the construction and research, planning and evaluation stages?




We were really pleased with how well we have used the internet to gain helpful background information about 60’s bands, which then enabled us to re-create important mise-en-scene aspects of the style such as lighting and props.


Our confidence with using search engines such as youtube to find original 60’s recordings of bands, and Google to find official band websites of groups such as the yardbirds, helped us research how we could create an authentic 60’s style.

We also found that using email was a really efficient way of communicating with the cast and arranging rehearsals. We also used emails to ask permission from METAL BLADE records to use their song. We used final cut pro in pre production to create an animatic timeline to help us plan out our narrative more accurately.


We found that after creating the animatic timeline certain things about our video changed, the pulling round of the curtain was never in the original pencil storyboards. We also used Photoshop to edit a picture of the lead singer which we then used as a prop in our music video. We were really pleased with the blurry camera lens filter we used in after effects, it looked really realistic and authentic and really helped to create a believable 60’s style.

We also thought the color masking we used in after effects looked really striking and interesting. It worked really well in creating sudden contrast with the 60’s style, and then during the switch of styles, we used a sweeping saturation effect to bring the color back in, which really helped create jouissance in our video.


During this montage sequence we found one thing very helpful in particular which was that in Final Cut Pro, we were able to make use of markers with which we could mark significant changes in beat and rhythms. These then helped us edit the montage sequence easily according to the beat. One challenge we had to face was that we had difficulty with continuation and it was very hard not to make continuation errors, as we cut very quickly and cross-cut with the lead singer.


During our shoot the actors didn’t quite get the fact that they had to strip off the clothes exactly the same way and therefore there were some issues with not being able to take certain shots of the band because there were continuity errors. Therefore we got Will’s shirt off very straight at the beginning so that we could use all the shots of him singing (which was another issue because he didn’t quite know the words) to cut away to.


We shot our video using a Sony HD camera which logs each shot as an individual file to make it easier to manage, and allowed us to look back at what we’d shot, which helped us decide what we still had to shoot and what we didn’t need to shoot without worrying about breaking the time line of the tape. Also during the shoot we took pictures which we used in our digipack.


We used the blog as a creative filter We were kicking ideas around about blue screening the instruments and having graphics moving over the top, but we decided against it in the end as masking the instruments would’ve been really difficult and taken a lot of time.

In the end we decided just to have the swap over of the 60’s to modern instruments and that was the final plan we submitted to the blog.




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