Initial Ideas

When we first came together as a group, we decided, that we liked the idea of reestablishing a 60’s television show, completely in the style of the 60’s including black and white screening, as well as the clothing, audience, performance and moderation of the people in the video. To start off we searched for a style of music, that we could possibly fit into the music video and we figured, that we liked the style of rock / alternative rock. Trying to find a song, we came up with a lot of classical songs, such as Ray Charles or the Beatles and we figured, that we couldn’t use that, because it is just too well known. While researching on youtube, we found the song “For your Love” by the yardbirds and actually the video they have been using was in the style we wanted ours to be as well. However we need a song, that it a lot more modern, so that people nowadays in our generation would actually listen to it. On search for that we found the song “For your Love” in a cover version by John Rzeznik. Now that we found the song, we could develop our initial idea further, because we figured, that if we do a whole video in the 60’s style, it would get a little boring after about a minute. Therefore we thought that we should create a context to the world we live in today and therefore research things that have been created in the 60’s but are still accurate today and we came up with the MINI. We figured, that we could change the video from the original black and white 60’s television show style into a modern, colored today environment, probably having the girls that were in the audience originally cruising through the world in a MINI with the lead singer, still admiring him. This would the be cross-cut with our initial idea. As well as this we would focus on fashion, because some of the things that have been invented in the 60’s are coming into fashion now. With this we can create a link again. As well as this we thought of focusing on the lyrics, as the song is about what a guy would do for the love of a girl and therefore in the music video, even though we have audience members and band members, we would have the lead singer and one girl, showing the story of the song.