Institutional Context

Institutional Context
POP PROMOS

What is the history of the band/artist you have used?

The artist we have created is called Jack Thomson. He was born in New York City at 1991 and is now 19 years old. He makes music since 9 years and had his break-through with the band that he is the front singer of “The Clocks” in 2007. The genre he is within is rock / alternative-rock. As a front-singer of “The Clocks”, Jack was more of a hard rocker, however now that he is working on his solo-career, he moved more into the genre of alternative rock. He is probably going into the direction of an artist called Paolo Nutini, developing into a charming musician who is being loved by his attracted audience.

What genre(s) of music do the band/artist fit into?
Jack Thomson is possibly mostly influenced by the genre of rock / alternative rock, however also by classic rock artists such as “The Beatles”, “The Rolling Stones” and “The Kinks”. Also he is possibly aiming to be similar to Paolo Nutini. His contemporary competitors are people and bands such as “Nickelback”, “Linkin Park”, “Goo Goo Dolls”, “Metallica”, “U2”, “Sonic Youth” and “Nirvana”. The genre helps to shape Jack’s Star-image, because you usually expect rock or alternative rock artists to be very man-like, possibly with tattoos and a guitar, and Jack Thomson fits exactly into that visual image according to how we created him. However he doesn’t have tattoos and possibly represents a rather soft-rocker instead of a hard-rocker. His music is guitars focused which we will also commerce in a way that we take pictures of him with a guitar and estimate the fact that he is a real artist. Therefore we will address a large pre-existing fan base and possibly reach them through mainly the word-of-mouth effect, as well as through the help of social networking sites such as Facebook and MySpace as well as YouTube.

What record label are the band/artist signed to?

Jack Thomson is assigned to Metal Blade Records which is part of Warner Bros. Records. Other acts who are assigned to that Label as well are for example Lilly Allan, Jason Derulo, Iyaz, Mika, and Daniel Powter. The choice of label has probably a huge effect on the development of the artist, because as Warner Bros. Records own a lot of musicians as well as promoting aspects such as magazines and television programmes, Jack Thomson has a high chance of being promoted and marketed very quick and effectively. Furthermore Warner Bros. Records as well as Metal Blade Records are very experiences in what they do and therefore create a good and secure base for our artist.

Who are the band/artist’s audience?

Gender: male

Age: 15-23

Ethnicity: White

Education: Usual, low

Class: middle, low

Sexuality: straight

The typical fan’s lifestyle would probably be that he is a musician as well – the typical “cool-guy” sort of thing. They might listen to the different alternatives of rock such as hard rock, blues rock, soft rock, alternative rock etc. Typically they would consume other media products such as unplugged discs, live concert DVD’s and fan-shirts.

What kind of visual image has the artist/band created for themselves?
The imagery on the CD-Cover would probably be showing him with a guitar or maybe even “kind of” live in concert as this would reinforce the fact that he is a true artist and musician and not a created product. The music video will be present in a black and white 60’s style which shows the reflection towards the old “golden” rock times that Jack Thomson is referring to. Furthermore the video would therefore then differ a lot and might attract a wider audience as it is something new. As well as this the music video shows reference to the “today’s time”, through the use of specific items or moods that were present or invented in the 60’s but are still accurate today. This would hopefully set the mood for the 60’s feeling and attract a large audience, because a lot of people say “I wish I was born in the 60’s” – and through the help of this new artist and music video we might bring the 60’s feeling across. The video would possibly be exhibited on VIVA or MTV and general music channels, possibly also the channels own by Warner Bros. – attracting a very broad audience.