This Screen grab shows Berika walking down the staircase, holding a candle in his hands – then he walks off into the dark. This gives a first impression of the bed guy and I think our media product developed this image because usually the creepy guy in the horror genre is very scary indeed, however mostly he is not attractive as in The Silence of the lambs or Red Dragon. However our actor is attractive and handsome and I think that makes it even scarier, because he can be seen as the schizophrenic, attractive business guy, who then becomes the evil. Also this subverts the usual image of the "bad guy".
The fact that you see him in a dark surrounding, alone, using a trap door shows that this is going to be a horror movie because this image is very stereotypical and doesn't show happiness or anything like this.
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