Task 4 - Who would be the audience for your media product?

"I think the audience for my Media Production would be female and male but mostly males because I think when the movie is completed it will not only be scary but also bloody and males prefer such movies.

I think my age group will be teens at the age of 15 to adults at the age of 25 because they are the age group that spend money for movies that are entertaining, so called „fun-Films“. But still for the 15 year olds it could get problematic because I feel that the age limit is going to be 18. As the main audience is 15-25 males ,

I think the secondary audience would be 25 to 34 year old who enjoy watching horror movies and are maybe even huge fans. Another secondary audience would be 16 to 25 year old females, who are taken to the cinema by their boyfriends. And then maybe people that have seen and liked movies like “The Orphanage” and “Final Destination” or any other horror movie that deals with the supernatural and is bloody because then they would like to go and see our movie as well."

--> These were my original thoughts, however now i think that there is lots to add to that :

I think the kind of person that would watch my media product would be rather young and the age of the mainstream audience – 15 to 25.
I also think that this audience would mainly be males and I claim that there would be more people less educated watching this movie because I don’t think that the horror genre is a typical genre for educated people. However educated people are still a secondary audience because there are definitely some horror fans within that group of people.

As well as this, people who visit universities are in our age group 15 to 25 and some of those might still choose to go and see a horror movie. I think poor people will watch the movie more than rich people, however I think rich people will spend the money on going to see other forms of art, such as the theatre, while poor people rather see it in the cinema or choose to get it from pirate-bay.

Therefore all in all the target audience for my media product will be aged between 15 to 25, less educated and poor males, however there is a secondary audience of random aged and class people who are horror movies and enjoy watching movies within the horror genre. As my target audience includes working and lower middle class and less educated people, I think the way we sell the movie should appeal to the mainstream, who likes more formulaic films.


The psychographic profile of these audiences is basically that those people love horror movies, and enjoy watching them, in the cinema and at home. Also they are fans of dark clothes and some of them wear make-up and are named “Emo’s”. I guess they also like to listen to heavy metal music and enjoy getting together and listen to it together.

I think as a large part of our audience would be rather mainstream, including the lower and middle class people, we should advert our movie on McDonalds packages and on coca-cola cups, because this would have an impact on how good the movie will sell itself, because I believe, that the mainstream audience drink a lot of coke and like to eat at McDonalds.