Task 3 - What kind of media institution might distribute your media product and why?

. I think if i was to promote and distribute my product i would do it the same way it was done with the new Horror movie Paranormal Activity. Paranormal Activity was done by a newly formed independent company and then they presented the movie on the Slamdance Film Festival. It was so successful that Dreamworks saw it and decided to do a remake. So Paranormal Activity is an example of an independent film made without any studio funding. Another example of this would have been the movie Colin which is a zombie movie that was made for 5 pounds, but people talked about it and therefore it made a huge profit in the end.

However it is very difficult to be lucky enough to get accepted at a film festival so that your film will actually be seen, but still I think it is a great idea because you do the movie the way you like it and then the Media Institutions can think of whether they believe it’s worth to do a remake. Personally I like the „platform release“ because if it develops all over the world you know the movie is great. I think if I would show my film at a film festival an American Institution which would appeal to it is New Line Cinema because they do movies like Final Destination and our movie also deals with the „supernatural“. I believe as our film is a low budget feature that an independent company would be more likely to take a risk on picking up our film provided they had a major studio backing. An example of this would be Fox Searchlight who took a gamble with the 6 million production of Juno knowing that it was, in Hollywood terms, not a great deal of money. However it became a sleeper hit growiong through positive reviews and word of mouth feedback which added to its attraction along with the taboo subject matter. Our film deals with taboo issues and though more thriller like with the right backing has possibilities of being a sleeper hit. Also, Fox Searchlight would recoup the limited budget through DVD sales and selling of the film to its subsiduary television companies such as TCM. Fox are part of the media conglomerate owned by Murdoch who also owns Sky in Britain this would enable our film to be advertised through Murdoch's many media outlets and successfully recoup and make money.

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